As an eye-opening starter to thinkAbout, Pine & Gilmore begin by sharing their latest thinking about the increasing importance of Authenticity as a new business imperative – what’s real, what’s fake, and why it’s more important than ever for businesses to understand and manage these key offering characteristics. This revealing look, discussed for the first time in full detail at thinkAbout, is an advanced discussion of the ideas at the core of their forthcoming book on Authenticity. Come to thinkAbout for a sneak peek at important new thinking affecting your business right now.
Scene 2 focusing squarely on provoking you to think more richly about staging memorable and compelling experiences for your customers. In a move that goes well beyond standard conference techniques, Pine & Gilmore are guiding the entire thinkAbout group through the streets of Times Square for our famed Learning Excursion(EM). This real-world experience provides a tour of each of the venues described in their recent eDoc “The Experience IS the Marketing”, providing a firsthand look at the successes – and failures – of various experience stagers.
Come to thinkAbout for a guided tour through the practices and promise of the Experience Economy.
The second act of thinkAbout is focused on reviewing the day’s lessons and extracting the underlying principles of your experiences. It is another unique characteristic to thinkAbout that the participants – Not Pine & Gilmore – have the power to determine the topics that will become the basis for exploration on Day 2.
Come to thinkAbout to personally influence the topics and shape the discussions that will lead you to creative new ideas.
Fresh off the Learning Excursion, Day Two begins with Open Space Thinking – with topics YOU have determined are important. This flexible and powerful technique allows each thinkAbout participant to benefit from creative ideas, interests, and insights of every thinkAbout participant ... drawing on the diverse backgrounds and unique perspective of the entire group. And with WildWorks scribes capturing those ideas for review later, you’ll return to your company with a multitude of practical new ideas for staging memorable customer experiences.
Come to thinkAbout to harvest the creative ideas and insights of likeminded – but diverse – professionals who are also exploring the Experience Economy.
As a final provocation and salute to those thriving in the Experience Economy, Pine & Gilmore close each thinkAbout by unveiling their Top 10 Experiences and awarding the 2003 Experience Stager of the Year (EXPY) award.
Come to thinkAbout to learn from the best and stake a claim as a premier experience stager.
By tradition, after thinkAbout ends, Pine & Gilmore host an informal post-event gathering – with a little surprise that is only revealed on site. It’s a time to relax, get to know people, and enjoy the sights and sounds of the host city.
Come to thinkAbout to grow your network and make new friends.